12/12/2023 0 Comments Universal epic universeIn fact, as we’ve detailed previously, Disney had the inside-track on landing them. During this period, the Walt Disney Company began pursuing the theme park rights to the property. Over the next decade, Potter became a pop culture juggernaut, with each book - and then the corresponding film adaptations - permeating the zeitgeist. JK Rowling’s Harry Potter franchise first launched with the publication of the first book in the series in 1997. It was at this moment, when things seemed bleakest, that “The Boy Who Lived” fell into Universal’s lap… almost gift-wrapped by their competition. From there, the parks dealt with corporate upheaval, the unpopular closings of classic attractions, and tourism downturn post-9/11. Despite strong reviews from theme park press and fans alike, the opening of Islands of Adventure in 1999 had been a bit of a mess, mainly thanks to the somewhat confusing “Universal Escape” advertising campaign which failed to get the message across that IOA was a whole new park as opposed to an expansion of the original Universal Studios Florida park. It’s no secret that Universal was struggling in the early-to-mid 2000s. park in over 25 years once it opens, will feature the Wizarding World, as a strong case can be made that the Harry Potter franchise saved Universal. It’s fitting that Epic Universe, which will be Universal’s first new U.S. While very little is confirmed about the new park other than the fact that it will feature a version of the Super Nintendo World land featured in Japan and California, many details have leaked about the park’s lands and attractions, including that it will feature lands based on IPs including Universal’s Monsters, the How to Train Your Dragon franchise, and our subject today, the Wizarding World of Harry Potter. Epic Universe, Universal’s high tech new theme park, is scheduled to open as part of the Universal Orlando Resort complex.
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